HOLLYWOOD FOREVER REIMAGINED
Project Overview
Hollywood Forever Reimagined is a rebranding project for the historic Los Angeles cemetery, envisioned as a contemporary cultural sanctuary where memory, ritual, art, and entertainment coexist. The project explores how design can honor a site’s history while embracing its evolving role as a space for community, reflection, and celebration.
Visual Identity
The visual identity draws from old Hollywood glamour, classic film title design, the cemetery’s looping and interconnected geography, and the ornate patterns of wrought iron fences. It also references stained glass arches, tombstone engravings, and Art Deco ornamentation.
The Process
Project Details
Project type: Visual identity system and cultural rebranding project
Role: Art direction, branding, and design. Developed a comprehensive identity system including logos, color palette, typographic palette, publication design, AR integration, merchandise, and environmental applications. Created a 24-page publication that functions as a history guide, site guide, and AR-interactive tour of celebrity graves.
Programs used: Adobe Illustrator, InDesign, Photoshop, Lightroom, and Adobe Aero
Deliverables: Wordmark logo, monogram logo, color palette, typographic palette, 24-page 5.5 × 8.5 in booklet, AR experience, fan, umbrella, blanket, billboard signage, and digital mockups
Exhibition: Displayed at the Ronald H. Silverman Fine Arts Gallery
* This is an independent student project created for educational purposes. All rights to imagery and intellectual property belong to their respective owners. This work is not affiliated with or endorsed by Hollywood Forever Cemetery, its management, or any associated estates or organizations.