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Hi, I’m Isabella Freeland. I’m a Los Angeles-based graphic designer, photographer, and archivist.

My practice is shaped by the belief that design and photography both preserve experience and transform culture. I collect fragments of typography, symbols, storefronts, and gatherings and turn them into systems and images that carry memory, geography, and atmosphere. I am drawn to work that heightens the ordinary, whether through a UX interface that feels ritualistic or a photograph that frames the everyday with cinematic weight.

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I am currently completing my degree in design and I aim to collaborate with cultural institutions, music and film communities, and creative studios that value depth, narrative, and experimentation. My process is conceptual and analytical, rooted in research yet equally shaped by curiosity, intuition, and emotion. I create work that engages both the intellect and the senses, giving collaborators outcomes that are as strategically grounded as they are emotionally resonant.

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Design and photography inform one another in my practice, together forming a two part studio that explores how memory, place, and culture overlap. Projects like The Art of VinylThe Videothèque Archives, and Hollywood Forever Reimagined reflect this philosophy.

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Like Los Angeles itself, and like Canter’s Deli’s soup, my studio is a mish mosh, strange, layered, and full of contradictions, and that mix is what defines my work.

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Studio Services

Branding & Visual Identity
Editorial Design
Merchandise Design
Typography

UX/UI & Interactive Design
Campaign Design
Website Design
Packaging Design

Street Photography
Event Photography
Photo Editing & Retouching

Research & Moodboarding
Creative Strategy
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Art Direction
Concept Development

Isabella Freeland Studio is a Los Angeles–based design and photography practice specializing in branding, editorial, and UX/UI.

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