Hi, I’m Isabella Freeland. I am a Los Angeles based graphic designer and photographer creating cinematic and conceptual visual worlds.
My Approach
I combine design strategy with cinematic storytelling.
I approach every project like I am building a tiny, intentional world. I focus on clarity, mood, and structure, creating design systems that people can intuitively move through and emotionally connect with. My work is shaped by a strong sense of human taste.
Whether I’m creating a brand, a publication, or an interface, my goal is to make the experience atmospheric and emotionally grounded. I think in sequences and narrative arcs, considering how every element supports the whole. My approach is shaped by understanding how people perceive, remember, and feel design, creating work that is both purposeful and expressive.
What Shapes
My Practice
My practice is shaped by research, intuition, and semiotics.
I study how images, symbols, and visual cues create meaning and how people read and respond to them. I am attentive to how mood, context, and atmosphere influence perception.
I draw influence from history, geography, psychology, cinema, and contemporary culture. I am motivated by a desire to uplift and amplify the arts and to create work that deepens cultural engagement rather than simply decorating space. I look for the emotion hidden inside everyday environments and explore how design can reveal it. Everything I create is rooted in context, intention, and strong conceptual clarity.
Who I Design For
I collaborate with cultural institutions, music and film communities, and design studios that value experimentation, depth, and thoughtful ideas.
I am also interested in working with small, boutique businesses and independent brands that care about craft and creative storytelling.
My goal is to create work that is grounded in clear strategy, rich in cultural insight, and compelling to experience.
How My Design and Photography Connect
Design and photography exist in the same creative ecosystem for me.
My photography explores Los Angeles and other places through what I call vernacular surrealism. This approach uses wide, disorienting angles and electric color palettes to transform familiar environments into something more cinematic and emotionally charged. I aim to show the hidden beauty in overlooked places and reveal the cultural weight they carry.
Alongside this work, I photograph real people in lived settings through documentary and event photography. This has given me experience with intimate moments, fast-moving environments, and the visual rhythms that shape gatherings and communities. To view this work, visit my photography archive.
This photographic sensibility carries into my design practice. It shapes how I think about visual tone, pacing, and emotional presence, and it influences the way I build systems that express culture and story. Photography sharpens my attention to detail and strengthens my ability to create work with a distinct point of view.
Like Los Angeles and the beloved soup at Canter’s Deli, my practice is a mish mosh of many influences and ways of seeing.
Where I Am Headed
I am working toward art direction and creative direction.
My focus is on shaping strong, cohesive visual worlds within any artistic medium or brand.
My Studio
Services