Hi, I’m Isabella Freeland. I’m a Los Angeles-based graphic designer, photographer, and archivist.
My practice is shaped by the belief that design and photography both preserve experience and transform culture. I collect fragments of typography, symbols, storefronts, and gatherings and turn them into systems and images that carry memory, geography, and atmosphere. I am drawn to work that heightens the ordinary, whether through a UX interface that feels ritualistic or a photograph that frames the everyday with cinematic weight.
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I am currently completing my degree in design and I aim to collaborate with cultural institutions, music and film communities, and creative studios that value depth, narrative, and experimentation. My process is conceptual and analytical, rooted in research yet equally shaped by curiosity, intuition, and emotion. I create work that engages both the intellect and the senses, giving collaborators outcomes that are as strategically grounded as they are emotionally resonant.
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Design and photography inform one another in my practice, together forming a two part studio that explores how memory, place, and culture overlap. Projects like The Art of Vinyl, The Videothèque Archives, and Hollywood Forever Reimagined reflect this philosophy.
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Like Los Angeles itself, and like Canter’s Deli’s soup, my studio is a mish mosh, strange, layered, and full of contradictions, and that mix is what defines my work.
